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MGT462 - Marketing Services (semester 8)

Course Code MGT462
Course Type FREE CHOICE, Department of Economics (School of Economics, National University of Athens), Economics and Business Administration - Finance
Semester 8th
ECTS 7
Course Instructor M. Attia
Course Textbooks 1. "Services Marketing", 3rd edition, Sp. Gounaris, Kalypso Karantinos, Rosili Publications, Athens 2014

2. "Marketing", 1st edition, A. Pantouvakis G. Siomkos, Evag. Christou, Livani Organization Publications, Athens 2015

3. "Essentials of Services Marketing", by Christopher Lovelock, Wirtz and Chew, Prentice Hall, Inc., 2009

4. "Services Marketing" Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Prentice Hall, 5th ed. 2007

5. "Services Marketing: People, Technology, Strategy", Lovelock C., Prentice Hall, 2001
Certificate in Informatics NOT INCLUDED IN THE LIST OF COURSES FOR THE AWARD OF A CERTIFICATE IN INFORMATICS
E-class link https://eclass.uoa.gr/courses/ECON831/
Course Outline (Greek) https://docs.google.com/document/d/1vLOG0mPzIynq_7KlXJtYLmSAiKE1SnWh/edit
Course Outline (English) On hold