Introduction to Marketing
| Course Code | MGT461 |
|---|---|
| Course Type | FREE ELECTIVE |
| Semester | 7th|8th |
| ECTS | 7 |
| Course Instructor | Χριστίνα Καραδημητρίου |
| Course Textbooks | Book [143551387]: MARKETING: FROM BASIC PRINCIPLES TO MODERN CHALLENGES, GEORGE I. SIOMKOS, CHRISTOS A. VASILIADIS, APOSTOLOS N. GIOVANNIS, IRINI H. KAMENIDOU, DESPOINA A. KARAGIANNI, SPYRIDON A. MAMALIS, CHRISTINA N. BOUTSOUKI, MARIA A. SALAMOURA, THOMAS A. FOTIADIS Book [13256966]: Marketing: A Strategic Approach, Perreault W. Book [86201258]: MARKETING - Includes Digital Marketing, Konstantinos Tzortzakis, Alan Charlesworth Book [133036094]: Essentials of Marketing, Cannon P. Joseph, Perreault D. William, McCarthy E. Jerome |
| Certificate in Informatics | NOT INCLUDED IN THE LIST OF COURSES FOR THE AWARD OF A CERTIFICATE IN INFORMATICS |
| E-class link | https://eclass.uoa.gr/courses/ECON820/ |
| Course Outline (Greek) | https://docs.google.com/document/d/1zvmlJfb3njzd6WpU1cc3lxOzfvgM7dFa/edit |
| Course Outline (English) | https://docs.google.com/document/d/1h0rm-dT3huRYrhiu-_NgsNnyGj12QQc7/edit |
