{"id":9206,"date":"2025-09-24T23:38:01","date_gmt":"2025-09-24T20:38:01","guid":{"rendered":"https:\/\/www.econ.uoa.gr\/?post_type=course&p=9206"},"modified":"2026-04-17T14:31:53","modified_gmt":"2026-04-17T11:31:53","slug":"skl202-e-business-semester-3rd","status":"publish","type":"course","link":"https:\/\/www.econ.uoa.gr\/en\/course\/skl202-e-business-semester-3rd\/","title":{"rendered":"SKL202 - Electronic Business (semester 3)"},"content":{"rendered":"

\u039c\u03ac\u03b8\u03b7\u03bc\u03b1: \u0397\u039b\u0395\u039a\u03a4\u03a1\u039f\u039d\u0399\u039a\u039f \u0395\u03a0\u0399\u03a7\u0395\u0399\u03a1\u0395\u0399\u039d<\/strong><\/p>\n

\u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2: SKL302<\/strong><\/p>\n

\u0395\u03be\u03ac\u03bc\u03b7\u03bd\u03bf: \u0391<\/p>\n

\u0394\u03b9\u03b4\u03ac\u03c3\u03ba\u03bf\u03c5\u03c3\u03b1:\u00a0<\/strong>\u03a7. Delopoulou<\/p>\n

\u03a4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03c3\u03c4\u03bf eclass \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7<\/p>\n

http:\/\/eclass.uoa.gr\/courses\/ECON119\/index.php<\/a><\/p>\n

Purpose<\/strong><\/p>\n

We are all now living in a revolution, that of the internet, which has only begun 2 decades ago and has greatly changed people's daily habits in many areas such as communication, economy, state, work, school, leisure. New forms of collectivity and participation are redefined daily. The aim of this course is to decode and capture the change in these activities and especially those in the field of commerce or in other words in the field of e-business. These activities entail changes either immediately perceptible or not. One of the very important changes is in the way in which we manage the field of markets and commerce. We all now talk about "e-commerce" as something given. E-commerce describes the way in which transactions are made over networks, mainly the internet. E-commerce can affect a large part of the planet's population, businesses, professions and of course people. A new industrial class is being created, the barrier of time is being overcome, information "flows" very quickly and creates business opportunities in any corner of the planet.<\/p>\n

Through specific activities and online assignments, the student will be able to study sectoral e-commerce cases and analyze best practices at an international and national level.<\/p>\n

Content<\/strong><\/p>\n

Management Orientation. E-commerce can be approached from both an administrative and technological perspective. An interdisciplinary approach is essential. The main disciplines are Accounting, Economics, Information Systems, Marketing, Management and Human Resources Management. At the same time, it is an interdisciplinary field that is related to Computer Science, Technology, Psychology, Political Science and Legislation. In order to perceive and understand e-business, it is necessary to be oriented towards the real world, through specific examples from specific organizations, small businesses and non-profit organizations to outline the principles of e-business, its costs and how businesses use its functions. A solid theoretical background is essential and references to consumer behavior, economic theory and competition are essential. The scientific approach remains systemic and international practices or best practices per sector are analyzed at the same time. We will initially focus on introductory concepts in E-Business and Electronics as well as their Fundamental Elements. The electronic environment and the relevant E-Business strategies that are being developed will be developed. Within the framework of the business we will focus on the supply chain, electronic procurement, accounting information systems as well as Internet Business and Social Media.<\/p>\n

\u0392\u03b9\u03b2\u03bb\u03af\u03b1-\u03a3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2<\/strong><\/p>\n

\u2022 \u03a3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03bf\u03c5\u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c5\u03bb\u03b9\u03ba\u03cc \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b4\u03b9\u03b1\u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03bf\u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2<\/p>\n

\u2022 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf 2010, \u0388\u03ba\u03b4\u03bf\u03c3\u03b7: 1\u03b7 \u03b5\u03ba\u03b4.\/2011, Turban Efraim,King David,,Lee Jae,Ting-Peng Liang, Turban Deborah, ISBN: 978-960-512-605-6, \u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03a7. \u0393\u03ba\u03b9\u03bf\u03cd\u03c1\u03b4\u03b1 & \u03a3\u0399\u0391<\/p>\n

\u2022 \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u0395\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf: \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03a5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, Dave Chaffey, 6\u03b7 \u03ad\u03ba\u03b4.\/ 2016, ISBN:978-960-461-671-8, \u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u039a\u03bb\u03b5\u03b9\u03b4\u03ac\u03c1\u03b9\u03b8\u03bc\u03bf\u03c2<\/p>\n

\u00a0<\/strong>\u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1<\/strong><\/p>\n