{"id":9174,"date":"2025-09-24T23:14:16","date_gmt":"2025-09-24T20:14:16","guid":{"rendered":"https:\/\/www.econ.uoa.gr\/?post_type=course&#038;p=9174"},"modified":"2026-04-17T14:31:42","modified_gmt":"2026-04-17T11:31:42","slug":"mgt471-business-policy-and-strategy","status":"publish","type":"course","link":"https:\/\/www.econ.uoa.gr\/en\/course\/mgt471-business-policy-and-strategy\/","title":{"rendered":"MGT471 - Business Policy and Strategy (semester 7) not offered"},"content":{"rendered":"<p><strong>Course Description<\/strong><\/p>\n<p><strong>COURSE CATEGORY:<\/strong>\u00a0Thematic Modules Course and Free Choice Course<\/p>\n<p><strong>COURSE TITLE:\u00a0<\/strong>Business Policy and Strategy<\/p>\n<p><strong>COURSE CODE:\u00a0<\/strong>\u00a0MGT471<\/p>\n<p><strong>\u0395\u039e\u0391\u039c\u0397\u039d\u039f \u0394\u0399\u0394\u0391\u03a3\u039a\u0391\u039b\u0399\u0391\u03a3: \u0391<\/strong><\/p>\n<p><strong>EXAM SEMESTER:<\/strong> \u0391\u00a0 \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9<\/p>\n<p><strong>\u0394\u0399\u0394\u0391\u03a3\u039a\u039f\u039d\u03a4\u0395\u03a3:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Course objective:<\/strong><\/p>\n<p>The aim of the course is for students to understand the concept, theory and individual strategic moves of a business and how they affect the performance of the business.<\/p>\n<p><strong>Content:<\/strong><\/p>\n<ul>\n<li>Introduction to Basic Concepts<\/li>\n<li>Value Creation and Appropriation<\/li>\n<li>Market Power Theory<\/li>\n<li>Resource and Capability Theory<\/li>\n<li>Behavioral Theory, Evolutionary Theory and Dynamic Capabilities<\/li>\n<li>Basic Strategies-Horizontal Integration<\/li>\n<li>Vertical Integration<\/li>\n<li>Differentiation<\/li>\n<li>Collaborations<\/li>\n<li>Business Model Innovation<\/li>\n<li>Synthesis-Strategies for Developing Competitive Advantage<\/li>\n<li>Summary and Conclusions<\/li>\n<\/ul>\n<p><strong>Greek Bibliography:<\/strong><\/p>\n<ul>\n<li>Pitelis X. (2004) Economic Institutions, International Competitiveness and Economic Policy, Gutenberg Publications<\/li>\n<li>Pitelis Ch. Clegg S., Scweitzer J., Whittle (2020) Strategy: Theory and Practice, Gutenberg Publications (in press)<\/li>\n<li>Papoulias D. (2002) Strategic Management of Businesses and Changes, Kastaniotis Publications, Athens<\/li>\n<\/ul>\n<p><strong>International Bibliography:<\/strong><\/p>\n<ul>\n<li>Grant, R. (2013) Contemporary Strategy Analysis, 8th edition, Wiley<\/li>\n<\/ul>","protected":false},"parent":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"course-type":[67,92,86],"semester":[84],"class_list":{"0":"post-9174","1":"course","2":"type-course","3":"status-publish","5":"course-type-eleftheris-epilogis","6":"course-type-92","7":"course-type-86","8":"semester-84"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/course\/9174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/types\/course"}],"wp:attachment":[{"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/media?parent=9174"}],"wp:term":[{"taxonomy":"course-type","embeddable":true,"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/course-type?post=9174"},{"taxonomy":"semester","embeddable":true,"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/semester?post=9174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}