{"id":8669,"date":"2025-07-15T20:41:36","date_gmt":"2025-07-15T17:41:36","guid":{"rendered":"https:\/\/www.econ.uoa.gr\/course\/mgt470-%ce%b8%ce%b5%cf%89%cf%81%ce%af%ce%b1-%ce%ba%ce%b1%ce%b9-%cf%83%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ae-%cf%80%ce%bf%ce%bb%cf%85%ce%b5%ce%b8%ce%bd%ce%b9%ce%ba%cf%8e%ce%bd-%ce%b5\/"},"modified":"2025-09-22T16:08:10","modified_gmt":"2025-09-22T13:08:10","slug":"mgt470-theory-and-strategy-of-multinationals","status":"publish","type":"course","link":"https:\/\/www.econ.uoa.gr\/en\/course\/mgt470-theory-and-strategy-of-multinationals\/","title":{"rendered":"MGT470 - Theory and Strategy of Multinational Enterprises - 8th semester"},"content":{"rendered":"<p><strong>Theory and Strategy of Multinational Enterprises<\/strong><\/p>\n<p>\u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2: MGT470<br \/>\n\u0395\u03be\u03ac\u03bc\u03b7\u03bd\u03bf: 8\u03bf<br \/>\n\u0394\u03b9\u03b4\u03ac\u03c3\u03ba\u03bf\u03bd\u03c4\u03b5\u03c2: \u0395. \u03a3\u03b9\u03ac\u03c7\u03bf\u03c5<\/p>\n<p><strong>Content<\/strong><\/p>\n<p>The course examines the concept of the multinational enterprise and discusses the efforts made by modern economies to attract them. It also focuses on the role of foreign direct investment. Finally, it discusses the nature, role and implications for international competitiveness and economic sustainability of the firm, the state and international organisations.<\/p>\n<p>Subject matter:<\/p>\n<p>1. Introduction: Concepts, Definitions.<\/p>\n<p>2. Theories of Multinational Enterprises and Globalization.<\/p>\n<p>- Market control<\/p>\n<p>- Transaction costs<\/p>\n<p>- Eclectic Theory<\/p>\n<p>- The Penrose-Boundary Theory<\/p>\n<p>- Control on the job<\/p>\n<p>- Multinationals and the co-creation of Markets and Ecosystems<\/p>\n<p>3. Entry Strategy for International Businesses.<\/p>\n<p>- Direct investment abroad<\/p>\n<p>- Joint Ventures - Strategic Alliances<\/p>\n<p>- Licencing and Franchising<\/p>\n<p>4. International Integration and Local Adaptation.<\/p>\n<p>5. Theories of International Competitiveness of States and Multinational Enterprises<\/p>\n<p>Review - Conclusions.<\/p>\n<p><strong>Teaching aids<\/strong><\/p>\n<p>1. \u0391\u03bd\u03b1\u03c0\u03c4\u03c5\u03be\u03b9\u03b1\u03ba\u03ae \u0392\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u03a0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03b7 \u03a3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, 1993 &#8212; 2012 \u0391\u03a1\u03a7\u0397 \u039a\u0391\u0399 \u03a4\u0395\u039b\u039f\u03a3&#8217;; \u03a7\u03c1\u03ae\u03c3\u03c4\u03bf\u03c2 \u03a0\u03b9\u03c4\u03ad\u03bb\u03b7\u03c2, 2013, Gutenberg<br \/>\n2. \u0397 \u03c6\u03cd\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ae\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03a0\u03b9\u03c4\u03ad\u03bb\u03b7\u03c2 &#8211; Sugden, \u0394\u03b1\u03c1\u03b4\u03b1\u03bd\u03cc\u03c2<\/p>","protected":false},"parent":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"course-type":[70,74],"semester":[85],"class_list":{"0":"post-8669","1":"course","2":"type-course","3":"status-publish","5":"course-type-70","6":"course-type-74","7":"semester-85"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/course\/8669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/types\/course"}],"wp:attachment":[{"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/media?parent=8669"}],"wp:term":[{"taxonomy":"course-type","embeddable":true,"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/course-type?post=8669"},{"taxonomy":"semester","embeddable":true,"href":"https:\/\/www.econ.uoa.gr\/en\/wp-json\/wp\/v2\/semester?post=8669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}